Cygnus Star Titles




DRIVE Daniel Pink

by: Canongate Books

' DRIVE Daniel Pink

Forget everything you thought you knew about how to motivate people – at work, at school, at home. It’s wrong. This is the controversial stance of business, innovation and economic transformation guru Daniel H. Pink. He explains in this paradigm-shattering book that the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. With numerous tips on how to motivate yourself (to go for what you want, to shed an addiction, to exercise daily, etc.) and how to get the ball rolling when you interact with others, this is provocative, startling stuff with its heart in the right place – a shining light for both your business and personal life.

129mm x 198mm, 256pp, softback, 2011, RRP £9.99


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