CYGNUS REVIEW PRIVACY STATEMENT  Take a deep breath, dive in, here we go.

1. Purpose, Scope, and Users
   • Watkins Media Limited, a UK private limited company (Company number 09171151; Registered office address Shepperton House Unit 11, 89 Shepperton Road, London, UK), hereinafter referred to as the “Company”, strives to comply with applicable laws and regulations related to personal data protection in countries where the Company operates. This Policy sets forth the basic principles by which the Company processes your personal data, and indicates the responsibilities while processing personal data.
   • The Company does not knowingly attempt to solicit or receive information from children under 16 years of age.
   • The Company understands that you are aware of and care about your own personal privacy interests, and the Company takes that seriously. This Privacy Policy describes the policies and practices regarding the collection and use of your personal data, and sets forth your privacy rights. The Company recognizes that information privacy is an ongoing responsibility, and so the Company will from time to time update this Privacy Policy as the Company undertakes new personal data practices or adopt new privacy policies.
2. Terms
   • Consent – your clear agreement to the processing of your personal data for a specific purpose.
   • Contract – the reason why the processing is necessary based on a contract you have with the Company, or because the Company has asked you to take specific steps before entering into that contract.
   • Legitimate Interests – the reason why the processing your data is necessary which is based on the legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
     • gaining insights from your behaviour on the website;
     • delivering, developing and improving the website;
     • enabling the Company to enhance, customise or modify the website and services;
     • determining whether marketing campaigns are effective;
     • enhancing data security.

3. Consent rule
   • If you have given consent to the processing of your data you can freely withdraw such consent at any time by emailing the Company to  marketing [at] cygnus-books.co.uk
     
   • If you do withdraw your consent, and if the Company does not have another legal basis for the processing of your data, then the Company will stop the processing of the personal data.
   • If the Company has another legal basis for the processing of your data, then the Company may continue to do so subject to your legal interests and rights.
4. Company’s responsibilities
   • If you are a registered user or a visitor to the website the Company acts as the ‘data controller’ of personal data. This means the Company determines how and why your data are processed. The Company is registered as a data controller at the UK Information Commissioner’s Office under number ZA310153 (https://ico.org.uk/ESDWebPages/Entry/ZA310153).
5. Your responsibilities
   • Read this Privacy Policy carefully;
   • If you provide the Company with personal data about other individuals, the Company will only employ that data for the special reason for which it was provided to the Company. By sending the data, you confirm that you have the right to dispose to process the data on your behalf in accordance with this Privacy Policy;
   • Treat your personal data confidential and secure.
6. Collected data
   • The Company collects data when you interact with its website, especially when:
     • you browse any page of the website;
     • the Company calls you;
     • you use the website;
     • you receive emails from the Company;
     • you chat with the Company for customer support;
     • you leave a comment;
     • you connect integrations
     • you opt-in to marketing emails.
   • The Company collects the following types of data:
     • contact details such as your first name, last name, email address;
     • links to your website or blog;
     • data that identifies you such as your IP address, login information, browser type and version, time zone setting, browser plug-in types, operating system and version;
     • data on how you use the website such as your URL clickstreams (the path you take through the website), goods/services viewed, page response times, download errors, how long you stay on webpages, what you do on those pages, how often, and other actions.
   • The recipients of the collected data are the Director of the Company, its employees, and other third party service providers mentioned below.
7. Purposes and Legal Basis for the processing
   • The Company processes the data for:
     • Keeping the website running:
       • Details: managing your requests (like orders), login and authentication, remembering your settings, processing payments, hosting and back-end infrastructure.
       • Legal basis: Contract; legitimate Interests.
     • Improving the website
       • Details: testing features, interacting with feedback platforms and questionnaires, managing landing pages, heat mapping the website, traffic optimization and data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third parties to do this.
       • Legal basis: Contract; legitimate Interests.
     • Customer support
       • Details: notifying you of any changes to the service, solving issues, any bug fixing.
       • Legal basis: Contract; Legitimate Interests.
     • Marketing purposes (with your consent)
       • Details: sending you emails and messages about new functions, goods and services, and content.
       • Legal basis: Consent.
       • You may choose not to provide the Company with personal data. If you choose to do so, you can continue to visit the website and browse its pages, but the Company will not be able to process transactions without personal data.
       • You may turn off cookies in your browser via settings. You can block cookies on your browser refusing cookies. You may delete cookies. If you turn off cookies, you can continue to use the website and browse its pages, but the website and certain services will not work properly.
       • Yo You can opt out from marketing by emailing the Company at marketing [at] cygnus-books.co.uk
       • You can exercise the following rights by sending the Company an email at marketing [at] cygnus-books.co.uk
         

          

         • You have the right to access information about you, especially:
           • the categories of data;
           • the purposes of data processing;
           • third parties to whom the data disclosed;
           • how long the data will be retained and the criteria used to determine that period;
           • other rights regarding the use of your data.
         • You have the right to make the Company correct any inaccurate personal data about you.
         • You can object to the Company using your personal data for profiling you or making automated decisions about you. The Company may use your data to determine whether the Company should let you know information that might be relevant to you (for example, tailoring emails to you based on your behaviour).
         • You have the right to the data portability of your data to another service or website. The Company will give you a copy of your data in readable format so that you can provide it to another service. If you ask the Company and it is technically possible, the Company will directly transfer the data to the other service for you.
         • You have the right to be “forgotten”. You may ask erasing any personal data about you, if it is no longer necessary for the Company to store the data for purposes of your use of the website.
         • You have the right to lodge a complaint regarding the use of your data by the Company. You can address any complaint to the UK Information Commissioner’s Office, either by calling their helpline (https://ico.org.uk/global/contact-us/helpline/) or as directed on their website at ico.org.uk
       • In the context of the right to access information the Company shall provide you with the information within one month of your request unless there is a justified requirement to provide such information faster.

9. Security
   • The Company has security and organizational measures and procedures to secure the data collected and stored.
   • Connections to the website are encrypted using 256-bit SSL with integrity assured by the SHA2 ECDSA algorithm.
   • The Company uses servers that comply with strict international data security standards.
   • You acknowledge that no data transmission is guaranteed to be 100% secure and there may be risks.
   • You are responsible of your login information and password. You shall keep them confidential.
   • In case if your privacy has been breached, please contact the Company immediately on service [at] watkinsbooks.com
   • The personal data collected by the Company is processed at the Company’s offices in London and/or Nottingham and in any data processing facilities operated by A2 Hosting (for more details https://www.a2hosting.co.uk/about/data-center).
   • The Company uses Google Analytics (see their Privacy Policy at https://www.google.com/policies/privacy/) to track your use of the service, and prepare reports on user activity. Such processing may take place in the US.
   • The Company uses payments service provider PayPal (Europe) (see their Privacy Policy at https://www.paypal.com/uk/webapps/mpp/ua/privacy-full) which processes payments for the Company. Such processing may take place in the EU.

11. Retention period
    • The Company will delete your personal data from the databases no later than 7 years from the last time you used the website.
12. Transfer of your personal data
    • As the Company has non-EU delivery and distributors outside the EEA, the Company counts on the situation when the transfer is necessary for the performance of a contract between the data subject and the controller or the implementation of pre-contractual measures taken at the data subject’s request.
    • If the Company transfers or stores your information outside the EEA in this way, the Company will take steps to ensure that your privacy rights continue to be protected as outlined in this Privacy Policy.

That's all the boring stuff over with, folks.  Now, lets have some fun exploring the Cygnus Review site.